Facebook Has BIG Plans for the Future: How Will They Affect You?

raven news round up Aug 23, 2018


A Message from our Head Raven,
Joleen Emery:


Happy weekend, Raven Maven! As we do every weekend, we’re once again bringing you the inside scoop on all the changes and churns in the wild and wooly world of social media marketing!

First up, some Facebook news: For those of you with multiple locations, Facebook is adding the ability to manage all of your pages in one centralized spot. They’re also making changes to Facebook Live, and adding a new “Creative Shop” that will allow you to easily turn still images into short videos (a bit like the iPhone’s “Live Image” feature, or even the moving newspaper images in the Harry Potter series). They’ve also acquired Vidpresso in a bid to help even small businesses create broadcast-quality videos.

Lastly, some non-Facebook news…it might seem early, but it’s time for businesses to begin planning for the holiday shopping season. I know, I know — I’m not ready to think about that yet either, but businesses have to get way ahead of holiday shoppers if you want to have a successful holiday season!

See you on the intertubes!

— J

The only predictable thing about Digital Marketing and Social Networks is change. The instant you feel like you've got a handle on the way things work is the very moment when new things take over. To help stay up-to-date on all the latest news in social media and digital marketing, we scour our favorite blogs, follow industry thought leaders, and engage in digital communities.  We pull all that information together and share it with our community in our weekly Raven News Round-up. Hopefully, all of our creeping will save you time and bring you valuable nuggets-o-wisdom. 

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

Create Facebook Location Pages

Source: Social Media Examiner

  • If your business has more than one location, you can use Facebook to set up and promote separate Facebook pages that are specific to each of your stores.
    • The separate location pages for each storefront can be connected to a larger page that is your main brand page.
    • On the main page, there will be a locations tab that allows users to see the store location nearest to them.
  • You are able to edit which posts from your main brand page are displayed on your location pages. Your options include:
    • Always show posts from the brand page to location pages.
    • Show posts from the brand page only when location pages don't publish their own posts.
    • Never show posts from your brand page to locations.
  • With this feature, you can create hyper-local content that is extremely relevant to your followers. Some content ideas include:
    • Local team updates
    • Behind-the-scenes looks at local stores, catalogs, collections, and works
    • Expert webinars for local audiences
    • Local job postings
    • Local blog posts
    • Translated content specific to your location

Updates to Live Video and Facebook
Ad Creation

Source: Social Media Examiner

  • Facebook is currently testing a new layout for scheduled live video posts.
    • Official sizing has not yet been released, however, it appears to default to a cropped version of the cover image.
  • Facebook launches new Creative Shop processes that allow users to convert still images to video ads. 
    • The feature is called "Create to Convert" and allows advertisers to add lightweight motion to still images, creating more compelling and effective direct-response ads.
    • The feature is available to businesses of all sizes.
  • Facebook ads for Stories are officially rolling out to advertisers now.
  • Facebook has added new creative tools to the Ads Manager app.
    • The new tools will make it easier for users to build compelling ad content from their mobile devices.
    • The tools include the ability to add text, crop images, add stickers, logos, and more into your ads.
      • It also includes fully customizable ad templates and color filters. 

Facebook Acquires Vidpresso's Team and Tech to Make Video Interactive

Source: Tech Crunch

  • Vidpresso works with TV broadcasters and content publishers to make their online videos more interactive with on-screen social media polling and comments, graphics and live broadcasting integrated with Facebook, YouTube, Periscope and more.
  • Facebook's apparent goal is to give independent social media creators the same tools traditional outlets use so that they are able to make authentic, but polished videos for Facebook. 
    • The platforms want semi-professional creators to be able to broadcast exciting videos with graphics, comments, and polls that can compete with "big video" but still feel natural. 

Get Ready for Sales Season!

Source: Ad Espresso

  • It might seem early, but you should actually start planning out your sales strategy for the fall and winter holidays right now!
  • People start to make buying choices a long time before they actually make their purchases.
    • You need to make sure that you're ahead of the game and have your company name in people's heads long before Christmas Eve.
  • Make sure your accounts are synced and in working order.
    • Be sure you haven't missed a suspension or ban on your account.
    • Get your ads approved well before you plan to put them into action.
  • Set goals early and choose offers that tie into those goals.
  • Update your product catalogs and consider making product catalogs specifically for Facebook.
  • Remember that you'll need to watch your ads closely during the holiday season.
    • Adjust and adapt your campaigns based on their performance. 

Schedule a Free Strategy Call With 
Our Head Raven, Joleen Emery!

Brainstorm, Troubleshoot, Design Your Social Media Action Plan.
In 30 Minutes, Joleen will help you come up with something tangible!

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