How to Get More Engagement on your Instagram and Facebook Posts

On this week's roundup, we take a look at how to get more engagement on your Instagram and Facebook posts, as well as some updates to Instagram stories. 

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

How to Get More Comments on Your
Facebook Posts

Source: Social Media Examiner


  • Just like with Instagram, asking questions is a great way to encourage responses.
    • A good question promotes an open-ended discussion, is timely and revolves around a current trend, and is easy to answer.
    • A bad question has one specific answer, is political in nature, or involves difficult theoretical thinking. 
  •  Make posts that encourage quick comment replies.
    • These posts often ask your followers to caption something, fill in the blank or is a multiple choice question.
  • Reply to comments...
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Facebook Marketplace Advertising,Tips and the Latest Video Feature on Instagram

raven news round up Jun 15, 2018

This week we dive into advertising in the Facebook Marketplace, Facebook Event tips and the latest video feature on Instagram. 

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

Instagram Will Launch Snapchat Discover-Style Video Hub

Source: Tech Crunch


  • This feature will be a home for longer-form video and will be a competitor for Youtube and Snapchat Discover.
  • This space will be dedicated to featuring scripted shows, music videos and more.
  • The tentative launch date for this feature is scheduled for June 20th. 
  • Instagram has been meeting with social media stars and content publishers to figure out how their video channels on other platforms would work in the Instagram app.
  • The long-form video section will include an area dedicated to popular videos and also provide a "continue...
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Explore how Instagram's Algorithm Really Works, Latest Facebook and Instragram Updates

This week we'll take a look at the latest updates to Facebook and Instagram as well as explore how Instagram's algorithm really works.

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

The Top Facebook Updates From May 2018

Source: Ad Espresso


  • Facebook has released a new feature for Live: Live Crossposting.
    • With Live Crossposting all Pages can now easily publish a single Live broadcast across multiple Pages as an original post.
      • This means more Live viewers and a larger potential audience.
      • To do this Pages will need to connect with one another prior to crossposting. 
  • To help advertisers better track how their audience interacts with their videos Facebook is updating their video retention metrics. 
    • In their retention graph Page admins will be able to access the following...
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How Facebook Marketing is Evolving, Pinterest Advertising and Tools for Content Inspiration

This week, we'll check out how Facebook marketing is evolving as well as updates to Pinterest advertising and tools for content inspiration.

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

How Facebook Marketing is Changing (And How to Be Prepared)

Source: Buffer


  • For many users, Facebook has become more of a passive experience. It is a site you go to view a photo, read a news story or watch a video, but not where you share and engage with friends.
  • Instead of prioritizing content that will grab user's attention, but drives very little interaction, Facebook wants to favor content that starts conversations and brings people together.
    • "Active interactions such as sharing, commenting, and reacting will hold much more weight than "passive" interactions such as clicking, viewing, or hovering." -Brian...
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Updates on Facebook Page Previews Avatars, the new Youth Portal, the "time spent" feature on Instagram

This week, we'll look at avatars for Facebook Page Previews, the new Youth Portal for Facebook, the "time spent" feature on Instagram and more!

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

How to Optimize Your Facebook Page Preview

Source: Social Media Examiner


  • Your Facebook Page Preview is important because it appears whenever someone hovers over a link to your Facebook page. 
  • Your preview helps people learn more about your business.
  • The preview also appears when someone hovers over pages that are tagged in post descriptions or in branded content. 
  • Tips for Optimization:
    • Review your page's name, username, and category to make sure they are all correct.
    • Add a summary and website link.
    • Confirm your CTA and messaging options.
    • Make sure your page is collecting positive...
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Tips for Hosting an Instagram Contest, Avatars for Facebook Profiles, Snapchat Advertising

raven news round up May 18, 2018

Raven News Round Up

This week, we'll look at avatars for Facebook profiles, tips for hosting an Instagram contest and some other developments in Snapchat advertising and Instagram polls. 

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

How to Host a Successful Instagram Contest

Source: Advertisemint


  • Have a goal!
    • If you know the specifics of what you want to achieve and why you're hosting this contest you'll be able to determine what steps you need to take to achieve your goals. 
    • With a goal, you'll be able to shape the promotion and figure out what you need to do after the contest. 
  • Plan it out!
    • If you don't pre-plan your campaign your chances of success are pretty low. Even a flash sale is planned out beforehand.
    • Make a plan around your overall goal.
  • Have official rules!...
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New features in Instagram, Snapchat and Virtual Reality

This week, we're showing you tons of new features in Instagram, some Snapchat updates, and even a little info on Virtual Reality.

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

Customize Instagram Story Highlights Cover

Source: Social Media Examiner


  • You can change your Instagram story highlights cover from the default view to a branded cover image.
  • This feature lets you group and save important, interesting, funny or otherwise entertaining content from your stories. 
  • These can be saved to custom categories on your profile and will stay there until you delete them.
  • You can create different categories and add story content to each of these.
  • Design a custom category cover using Photoshop, Canva or just the Stories feature itself. These similarily styled covers will tie your...
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New Facebook Split Testing Options, Do's and Don'ts of Cover Photos

This week, we discuss new split testing options on Facebook and the do's and don'ts of cover photos. 

To help you prioritize your reading time, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

Facebook Gives Users New Ways to Conduct
A/B Tests

Source:  http://www.adweek.com/ 


  • Advertisers can now split test within Quick Creation flow.
    • This means that advertiseres can create and manage their ads in bulk.
  • Split tests can be optimized for different marketing objectives.
    • These objectives include post engagement, page likes, event responses, sales, conversions, application installs, reach, video views, traffic and lead generation.
  • Facebook has added important performance indicators such as CPM, cost-per-click and click-through rates to the new reporting dashboard.
  • Advertisers can now also duplicate split tests...
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Compensate For Facebook Zero Using Instagram

 



A Message from our Head Raven,
Joleen Emery:

Social media is constantly changing. New platforms are coming out and the old ones are constantly updating; it’s a lot to keep up with! That’s why we’ve created the raven round up, to stay up-to-date on the latest and greatest in everything social media advertising and marketing. This week is super Instagram-heavy. We've got a lot of news regarding stories, scheduling posts, and even video calling!

To help you sort through all this awesome information, we’ve created a ranking system from 1 - 3 ravens. The more little birdies you see, the more significant those articles will be. Want to learn more? Just click the titles for the source links!


Compensate For Facebook Zero
Using Instagram


  • "Facebook Zero" is the new algorithm update that aims to show users more content from their friends and family and less from pages for a company or brand.
  • Why focus on Instagram?
    • This platform has remarkably high...
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