How to Use the Info and Ads Tool on Facebook to Your Advantage

Source: Advertisemint

  • Facebook has officially released a new feature that allows users to see all the ads that a business page is running.
  • Keep an eye out for new products your competition teases in ads.
    • Use this info to adjust your campaign promoting a rival product and distribute ads before or after your competitor.
  • Identify your competitors' key target locations.
    • Take note of these locations and set your ads to target the same places. Your rival probably has a good reason for targeting those areas.
  • Use Info and Ads as inspiration for new ad creatives.
    • Check out what other businesses in your market are making. Your research can give you some ideas for your own campaign and allows you to see what exactly you're competing with. 
  • Check out your competition's offers, sales, and pricing.
    • Make sure your competition isn't offering something better or more tempting than you.
    • Adjust the prices of your...
Continue Reading...

Augmented Reality Ads, Facebook Stories, Marketplace and Tips for Instagram Stories

 

This week we'll take a look at augmented reality ads on Facebook, developments in Facebook Stories, Ads in Marketplace and tips for your Instagram Stories. 

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

Facebook Testing Augmented Reality Ads
in the Newsfeed

Source: Tech Crunch


  • People may see an advertisement on the internet, but they still will usually want to go into a store to test out the product or try it on. 
  • Augmented reality ads allow Facebook users to eliminate that step of having to go to the store before buying a product. 
    • Now they can try on sunglasses, makeup and more all within Facebook.
  • Advertisers that have already taken advantage of this new feature include Michael Kors, Sephora, Pottery Barn, Wayfair and Bobbi Brown. 

Facebook Users will...

Continue Reading...

Creating Great Facebook Content, New Facebook Features and the New Instagram Lite app

This week we'll be looking at some tips for creating great Facebook content, new Facebook features and the new Instagram Lite app. 

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

Facebook Allows You to Mute Keywords

Source: Facebook Newsroom


  • This keyword "snooze" feature allows you to type in certain words that signal a specific type of post or content.
  • For example, if you haven't seen the latest episode of Game of Thrones and know that everyone is going to be talking about it online, you can snooze Game of Thrones related keywords to save yourself from spoilers. 

Instagram Lite Launches Abroad

Source: Tech Crunch


  • The social media giant has launched a smaller version of its app that is available to users in developing countries.
  • Because these individuals have devices...
Continue Reading...

Latest Facebook Updates, New Instagram Business Profile Features

This week we'll be looking at some of the latest Facebook updates from June, as well as some ways you can bump up your Instagram business profile with the shoppable feature and action buttons.

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

Facebook Updates From June 2018

Source: Ad Espresso


  • New A/B testing features are in the works.
    • The feature will let admins post two variations of a single post to two separate audiences and analyze the results. 
  • Facebook has created a central location for "Memories."
    • All of the "on this day" posts that users get notifications for are going to put together in one place.
    • Users will be able to look back on the current day for all previous years and see the friends they made, posts they were tagged in and more.
  • Polling stickers for Facebook Stories...
Continue Reading...

How to Get More Engagement on your Instagram and Facebook Posts

On this week's roundup, we take a look at how to get more engagement on your Instagram and Facebook posts, as well as some updates to Instagram stories. 

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

How to Get More Comments on Your
Facebook Posts

Source: Social Media Examiner


  • Just like with Instagram, asking questions is a great way to encourage responses.
    • A good question promotes an open-ended discussion, is timely and revolves around a current trend, and is easy to answer.
    • A bad question has one specific answer, is political in nature, or involves difficult theoretical thinking. 
  •  Make posts that encourage quick comment replies.
    • These posts often ask your followers to caption something, fill in the blank or is a multiple choice question.
  • Reply to comments...
Continue Reading...

Explore how Instagram's Algorithm Really Works, Latest Facebook and Instragram Updates

This week we'll take a look at the latest updates to Facebook and Instagram as well as explore how Instagram's algorithm really works.

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

The Top Facebook Updates From May 2018

Source: Ad Espresso


  • Facebook has released a new feature for Live: Live Crossposting.
    • With Live Crossposting all Pages can now easily publish a single Live broadcast across multiple Pages as an original post.
      • This means more Live viewers and a larger potential audience.
      • To do this Pages will need to connect with one another prior to crossposting. 
  • To help advertisers better track how their audience interacts with their videos Facebook is updating their video retention metrics. 
    • In their retention graph Page admins will be able to access the following...
Continue Reading...

How Facebook Marketing is Evolving, Pinterest Advertising and Tools for Content Inspiration

This week, we'll check out how Facebook marketing is evolving as well as updates to Pinterest advertising and tools for content inspiration.

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

How Facebook Marketing is Changing (And How to Be Prepared)

Source: Buffer


  • For many users, Facebook has become more of a passive experience. It is a site you go to view a photo, read a news story or watch a video, but not where you share and engage with friends.
  • Instead of prioritizing content that will grab user's attention, but drives very little interaction, Facebook wants to favor content that starts conversations and brings people together.
    • "Active interactions such as sharing, commenting, and reacting will hold much more weight than "passive" interactions such as clicking, viewing, or hovering." -Brian...
Continue Reading...

Updates on Facebook Page Previews Avatars, the new Youth Portal, the "time spent" feature on Instagram

This week, we'll look at avatars for Facebook Page Previews, the new Youth Portal for Facebook, the "time spent" feature on Instagram and more!

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

How to Optimize Your Facebook Page Preview

Source: Social Media Examiner


  • Your Facebook Page Preview is important because it appears whenever someone hovers over a link to your Facebook page. 
  • Your preview helps people learn more about your business.
  • The preview also appears when someone hovers over pages that are tagged in post descriptions or in branded content. 
  • Tips for Optimization:
    • Review your page's name, username, and category to make sure they are all correct.
    • Add a summary and website link.
    • Confirm your CTA and messaging options.
    • Make sure your page is collecting positive...
Continue Reading...

New Facebook Split Testing Options, Do's and Don'ts of Cover Photos

This week, we discuss new split testing options on Facebook and the do's and don'ts of cover photos. 

To help you prioritize your reading time, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

Facebook Gives Users New Ways to Conduct
A/B Tests

Source:  http://www.adweek.com/ 


  • Advertisers can now split test within Quick Creation flow.
    • This means that advertiseres can create and manage their ads in bulk.
  • Split tests can be optimized for different marketing objectives.
    • These objectives include post engagement, page likes, event responses, sales, conversions, application installs, reach, video views, traffic and lead generation.
  • Facebook has added important performance indicators such as CPM, cost-per-click and click-through rates to the new reporting dashboard.
  • Advertisers can now also duplicate split tests...
Continue Reading...

Compensate For Facebook Zero Using Instagram

 



A Message from our Head Raven,
Joleen Emery:

Social media is constantly changing. New platforms are coming out and the old ones are constantly updating; it’s a lot to keep up with! That’s why we’ve created the raven round up, to stay up-to-date on the latest and greatest in everything social media advertising and marketing. This week is super Instagram-heavy. We've got a lot of news regarding stories, scheduling posts, and even video calling!

To help you sort through all this awesome information, we’ve created a ranking system from 1 - 3 ravens. The more little birdies you see, the more significant those articles will be. Want to learn more? Just click the titles for the source links!


Compensate For Facebook Zero
Using Instagram


  • "Facebook Zero" is the new algorithm update that aims to show users more content from their friends and family and less from pages for a company or brand.
  • Why focus on Instagram?
    • This platform has remarkably high...
Continue Reading...
Close

50% Complete

Stay connected and get weekly updates from us!