Augmented Reality Ads, Facebook Stories, Marketplace and Tips for Instagram Stories

 

This week we'll take a look at augmented reality ads on Facebook, developments in Facebook Stories, Ads in Marketplace and tips for your Instagram Stories. 

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

Facebook Testing Augmented Reality Ads
in the Newsfeed

Source: Tech Crunch


  • People may see an advertisement on the internet, but they still will usually want to go into a store to test out the product or try it on. 
  • Augmented reality ads allow Facebook users to eliminate that step of having to go to the store before buying a product. 
    • Now they can try on sunglasses, makeup and more all within Facebook.
  • Advertisers that have already taken advantage of this new feature include Michael Kors, Sephora, Pottery Barn, Wayfair and Bobbi Brown. 

Facebook Users will...

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Instagram TV (IGTV) and Shoppable Tags

This week you'll find everything you need to know about Instagram TV (IGTV) and shoppable tags on Instagram as well as news about a few Facebook Apps.

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

What Marketers Need to Know about IGTV

Source: Social Media Examiner


  • Content that users upload to IGTV is required to be longer than 15 seconds.
    • That means you can't simply repurpose something from your Stories.
    • You are also required to upload from an external source.
    • You're basically making separate video content for your IGTV channel.
  • Avoid using loud intros or distracting audio in your videos.
    • Videos in IGTV start instantly when they are viewed. This means that your users are probably going to have their audio turned on and are ready to listen.
    • You don't want to startle or annoy your...
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Creating Great Facebook Content, New Facebook Features and the New Instagram Lite app

This week we'll be looking at some tips for creating great Facebook content, new Facebook features and the new Instagram Lite app. 

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

Facebook Allows You to Mute Keywords

Source: Facebook Newsroom


  • This keyword "snooze" feature allows you to type in certain words that signal a specific type of post or content.
  • For example, if you haven't seen the latest episode of Game of Thrones and know that everyone is going to be talking about it online, you can snooze Game of Thrones related keywords to save yourself from spoilers. 

Instagram Lite Launches Abroad

Source: Tech Crunch


  • The social media giant has launched a smaller version of its app that is available to users in developing countries.
  • Because these individuals have devices...
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Latest Facebook Updates, New Instagram Business Profile Features

This week we'll be looking at some of the latest Facebook updates from June, as well as some ways you can bump up your Instagram business profile with the shoppable feature and action buttons.

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

Facebook Updates From June 2018

Source: Ad Espresso


  • New A/B testing features are in the works.
    • The feature will let admins post two variations of a single post to two separate audiences and analyze the results. 
  • Facebook has created a central location for "Memories."
    • All of the "on this day" posts that users get notifications for are going to put together in one place.
    • Users will be able to look back on the current day for all previous years and see the friends they made, posts they were tagged in and more.
  • Polling stickers for Facebook Stories...
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How to Get More Engagement on your Instagram and Facebook Posts

On this week's roundup, we take a look at how to get more engagement on your Instagram and Facebook posts, as well as some updates to Instagram stories. 

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

How to Get More Comments on Your
Facebook Posts

Source: Social Media Examiner


  • Just like with Instagram, asking questions is a great way to encourage responses.
    • A good question promotes an open-ended discussion, is timely and revolves around a current trend, and is easy to answer.
    • A bad question has one specific answer, is political in nature, or involves difficult theoretical thinking. 
  •  Make posts that encourage quick comment replies.
    • These posts often ask your followers to caption something, fill in the blank or is a multiple choice question.
  • Reply to comments...
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Explore how Instagram's Algorithm Really Works, Latest Facebook and Instragram Updates

This week we'll take a look at the latest updates to Facebook and Instagram as well as explore how Instagram's algorithm really works.

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

The Top Facebook Updates From May 2018

Source: Ad Espresso


  • Facebook has released a new feature for Live: Live Crossposting.
    • With Live Crossposting all Pages can now easily publish a single Live broadcast across multiple Pages as an original post.
      • This means more Live viewers and a larger potential audience.
      • To do this Pages will need to connect with one another prior to crossposting. 
  • To help advertisers better track how their audience interacts with their videos Facebook is updating their video retention metrics. 
    • In their retention graph Page admins will be able to access the following...
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How Facebook Marketing is Evolving, Pinterest Advertising and Tools for Content Inspiration

This week, we'll check out how Facebook marketing is evolving as well as updates to Pinterest advertising and tools for content inspiration.

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

How Facebook Marketing is Changing (And How to Be Prepared)

Source: Buffer


  • For many users, Facebook has become more of a passive experience. It is a site you go to view a photo, read a news story or watch a video, but not where you share and engage with friends.
  • Instead of prioritizing content that will grab user's attention, but drives very little interaction, Facebook wants to favor content that starts conversations and brings people together.
    • "Active interactions such as sharing, commenting, and reacting will hold much more weight than "passive" interactions such as clicking, viewing, or hovering." -Brian...
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Updates on Facebook Page Previews Avatars, the new Youth Portal, the "time spent" feature on Instagram

This week, we'll look at avatars for Facebook Page Previews, the new Youth Portal for Facebook, the "time spent" feature on Instagram and more!

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

How to Optimize Your Facebook Page Preview

Source: Social Media Examiner


  • Your Facebook Page Preview is important because it appears whenever someone hovers over a link to your Facebook page. 
  • Your preview helps people learn more about your business.
  • The preview also appears when someone hovers over pages that are tagged in post descriptions or in branded content. 
  • Tips for Optimization:
    • Review your page's name, username, and category to make sure they are all correct.
    • Add a summary and website link.
    • Confirm your CTA and messaging options.
    • Make sure your page is collecting positive...
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New features in Instagram, Snapchat and Virtual Reality

This week, we're showing you tons of new features in Instagram, some Snapchat updates, and even a little info on Virtual Reality.

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

Customize Instagram Story Highlights Cover

Source: Social Media Examiner


  • You can change your Instagram story highlights cover from the default view to a branded cover image.
  • This feature lets you group and save important, interesting, funny or otherwise entertaining content from your stories. 
  • These can be saved to custom categories on your profile and will stay there until you delete them.
  • You can create different categories and add story content to each of these.
  • Design a custom category cover using Photoshop, Canva or just the Stories feature itself. These similarily styled covers will tie your...
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New Facebook Split Testing Options, Do's and Don'ts of Cover Photos

This week, we discuss new split testing options on Facebook and the do's and don'ts of cover photos. 

To help you prioritize your reading time, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

Facebook Gives Users New Ways to Conduct
A/B Tests

Source:  http://www.adweek.com/ 


  • Advertisers can now split test within Quick Creation flow.
    • This means that advertiseres can create and manage their ads in bulk.
  • Split tests can be optimized for different marketing objectives.
    • These objectives include post engagement, page likes, event responses, sales, conversions, application installs, reach, video views, traffic and lead generation.
  • Facebook has added important performance indicators such as CPM, cost-per-click and click-through rates to the new reporting dashboard.
  • Advertisers can now also duplicate split tests...
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