How Facebook Marketing is Evolving, Pinterest Advertising and Tools for Content Inspiration

This week, we'll check out how Facebook marketing is evolving as well as updates to Pinterest advertising and tools for content inspiration.

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

How Facebook Marketing is Changing (And How to Be Prepared)

Source: Buffer

  • For many users, Facebook has become more of a passive experience. It is a site you go to view a photo, read a news story or watch a video, but not where you share and engage with friends.
  • Instead of prioritizing content that will grab user's attention, but drives very little interaction, Facebook wants to favor content that starts conversations and brings people together.
    • "Active interactions such as sharing, commenting, and reacting will hold much more weight than "passive" interactions such as clicking, viewing, or hovering." -Brian...
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