How Facebook Marketing is Evolving, Pinterest Advertising and Tools for Content Inspiration

This week, we'll check out how Facebook marketing is evolving as well as updates to Pinterest advertising and tools for content inspiration.

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

How Facebook Marketing is Changing (And How to Be Prepared)

Source: Buffer


  • For many users, Facebook has become more of a passive experience. It is a site you go to view a photo, read a news story or watch a video, but not where you share and engage with friends.
  • Instead of prioritizing content that will grab user's attention, but drives very little interaction, Facebook wants to favor content that starts conversations and brings people together.
    • "Active interactions such as sharing, commenting, and reacting will hold much more weight than "passive" interactions such as clicking, viewing, or hovering." -Brian...
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New features in Instagram, Snapchat and Virtual Reality

This week, we're showing you tons of new features in Instagram, some Snapchat updates, and even a little info on Virtual Reality.

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

Customize Instagram Story Highlights Cover

Source: Social Media Examiner


  • You can change your Instagram story highlights cover from the default view to a branded cover image.
  • This feature lets you group and save important, interesting, funny or otherwise entertaining content from your stories. 
  • These can be saved to custom categories on your profile and will stay there until you delete them.
  • You can create different categories and add story content to each of these.
  • Design a custom category cover using Photoshop, Canva or just the Stories feature itself. These similarily styled covers will tie your...
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