DIGITAL MARKETER™️ CERTIFICATIONS

Big Raven Media has joined forces with Digital Marketer, the world’s leading digital marketing training and certification company, as a Digital Marketer Certified Partner.  This means that we're able to bring you the latest and greatest training courses for a fraction of the cost of taking these on your own.

Optimization & Testing Mastery

Certified Optimization & Testing Specialists are uniquely qualified to help brands and businesses develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. In short, Optimization & Testing Specialists are able to diagnose site problems and test new solutions that increase PROFITS for traffic you ALREADY HAVE.

Analytics & Data Mastery

Are your decisions driven by data or hunches? Logic...or fear? In this mastery course, you’ll learn how to setup a basic analytics plan, and determine the key metrics your brand needs to track on a daily, weekly and monthly basis. You’ll also learn how to setup simple dashboards that alert your brand to potential problems and opportunities BEFORE it’s too late.

Search Marketing Mastery

SEO isn’t dead, but it has changed. Thanks to Google’s “Panda” and “Penguin” updates, the old rules of SEO no longer apply. Today, to get ranked (and stay ranked), site owners need to emphasize user experience over traditional variables such as links and keyword density. In this master class, you’ll learn how to develop a comprehensive organic traffic strategy that will stand the test of time.

Social & Community Management Mastery

Social media properties such as Facebook and Twitter are arguably the most important customer engagement channels for brands today. They can’t be ignored (nor should they) because this is where your customers are hanging out. In this master class, you’ll learn how to architect both inbound and outbound strategies that will build real relationships and advocate for your brand’s message.

Email Marketing Mastery

Of all the different channels available to marketers today, email still ranks as the highest when it comes to ROI. But due to changes in deliverability algorithms getting your emails seen is more difficult than ever. Fortunately, we’re going to show you how to change all that. In this master class, you’ll learn how to craft email campaigns that get delivered, get opened, and most importantly...get clicked.

Paid Traffic & Customer Acquisition Mastery

Customers are the life-blood of any business. It sounds cliché, but it’s true. But how do you take a message to the “unwashed masses” and convert strangers into friends without breaking the bank? In this master class, you’ll learn how to leverage traffic channels such as Google and Facebook to not only grow your customer base...but to grow your customer base at a PROFIT.

Content Marketing Mastery

If you want to build your brand’s authority and nurture prospect/customer relationships the right way, you must deliver “value in advance.” And content (i.e. information/entertainment) is how you do just that. In this master class, you’ll learn how to craft and execute a content strategy that spreads a brand’s message to new audiences and existing prospects, alike, by providing genuine value in advance.

Conversion Funnels & Customer Value Optimization Mastery

Most businesses have some sort of funnel for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel. In this master class, you’ll learn how to architect a “conversion funnel” that reduces customer acquisition costs while simultaneously increasing both immediate and lifetime customer values.

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