5 Spring Marketing Tips That Will Boost Your Business
By Big Raven Media | April 03, 2019
Because spring signifies revival and renewal, it’s the perfect time for business owners to take on new challenges and test out fresh marketing strategies. If you’re looking for creative new ways to boost the performance of your business, here are a few ideas that are perfect for spring.
5 Business-Boosting Marketing Tips for Spring
1. Incorporate Spring Themes Into Your Marketing
Get clever and think about how your business’s key services could be tied into a seasonal theme. For example, if you run a home goods store or hardware shop, promote products that can be used for spring cleaning activities, such as vacuum cleaners, washing machines, storage cabinets, and clothing organizers.
2. Run Holiday Content on Facebook
Facebook can be a great social media marketing tool, especially when you run content that’s trending and timely. Post photos, stories, contests, and giveaways focused on popular spring holidays like Easter, Passover, Earth Day, and Mother’s Day. To make your content more unique, research lesser-known, unobserved holidays relevant to your business, such as Puppy Day if you run a pet store or Ex-Spouse Day if you’re a matrimonial lawyer.
3. Focus on What Matters Most
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You have enough to worry about without having to devise strategies for attracting new customers while retaining existing ones. As a business owner, you should be focusing on providing the absolute best products or services possible. And if you outsource some of the more time-intensive tasks like marketing, you can.
4. Take Advantage of Tax Season
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Encourage your customers to spend their tax refunds on your services by offering discounts, coupons, and other sale incentives during the weeks before and after April 15th. You can also incorporate common terms and practices into your marketing; you can use the coupon code “1040” for online discounts or offer early bird promotions to customers who have already filed.
If you’re looking for a reputable marketing agency in Minneapolis, MN, turn to Big Raven Media. They work with clients across a broad range of industries and know how to devise actionable campaigns regardless of the product they're promoting. Their knowledgeable team is accessible 24/7, and they're happy to provide daily results reporting, so you can determine just how effective every campaign is. To discuss your advertising needs, call (612) 444-1045, and visit their website to learn more about digital marketing solutions.
5. Freshen Up Your Look
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Whether you run a brick and mortar shop or an online business, changing up your look will get customers’ attention. Spring is a great time to renovate interiors, spruce up storefronts, and update or retool website design.