How Roofers Can Generate More Business Leads
By Big Raven Media | Dec 24, 2019
Roofing businesses have to continually generate new leads to maintain a profitable business model. Aside from canvassing and traditional advertising, digital marketing is a new tactic that many roofers are employing to bring in new business. Below are some ways that technology can help your roofing business to generate more leads.
5 Digital Marketing Strategies for Roofers
1. Content Marketing
You want to make people notice your company even if they’re not looking to buy roofing services immediately. Content marketing involves producing useful information in the form of blogs, videos, or other social media or web-based posts. You might consider posting a blog about how to determine if your roof needs repairs after a severe storm. This gives your business more prominence and shows your expertise in a particular field.
2. Website Design
A website is about much more than listing your services and providing contact information; it often creates the first impression of your business for many customers. Carefully-designed, attractive web pages will convince potential clients that your company is well-run and pays attention to detail. Your web designer will also build search engine optimization (SEO) into your website, using the right words and phrases to ensure that you appear high in search results for your particular industry or service.
3. Social Media
Your posts on Facebook, Twitter, Instagram, and LinkedIn can create opportunities for engagement and generate plenty of leads if they’re. One way to do this is to target local customers by using hashtags and interacting with other local organizations. Another option is pay-per-click advertising on social media sites, which uses algorithms to target people who are most likely to use your business.
4. Email Campaigns
If you build an email list for your business, you have a direct method of contacting your customers. You can let them know about discounts and promotions without having to budget for advertising or other digital marketing. Email campaigns also allow you to build relationships with your customers. Once someone has agreed to give you their email address, you can have your system automated to send targeted emails or contact your entire email list.
If you want to generate more leads for your roofing business, Big Raven Media will help you to make the most of your digital marketing strategies. Serving customers across Minneapolis, MN, and the surrounding areas, they offer daily results reporting so that you can see how your exposure is growing and examine areas where you can continue to expand. To learn more about their full range of services, call (612) 567-3750 or visit their website.