A Guide to Fitness Marketing

By Big Raven Media | Dec 10, 2019
A Guide to Fitness Marketing.webp

In the current market, creating a fitness studio or online wellness portal is an exciting and profitable experience. However, knowing about health and fitness is only the first step. To reach your target audience, you need to be aware of the following strategies on marketing your services and generating life-long clients.

5 Marketing Strategies to Grow Your Fitness Business

1. Create a Website

 

A website is essential for the growth of your business, even if you manage a brick and mortar gym or studio. You need to ensure that your online presence is easy to navigate, visually appealing, and easy to find by your target audience. If you offer specific services, create a client profile hub so that potential customers can sign up and view deals and prices.

2. SEO and Keywords

Now that you have a website, you need it to be seen. Google uses SEO (Search Engine Optimization) and keywords to help potential clients find businesses that suit their needs. Using your address multiple times on your website, creating unique keywords, and selecting engaging images will boost your online presence and searchability. 

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3. Social Media

 

Before your website gets traction, social media is a great place to market your business and speak directly to potential clients. With a fitness business, showing the positive results others have attained from your program will establish credibility. Once you start getting clients, you can build a testimonial list to use across social media platforms.

4. Written Content 

Your website needs to list more than your hours and services. Be sure to create written content to keep your clients engaged. This will show them you’re knowledgeable by creating and promoting material related to your services. Having blog posts like “How to do a Proper Push-Up,” or “Is the Keto Diet Optimal for Weight Loss” helps build trust with your clients.

5. Video Content 

Fitness videos are perfect in the health and wellness market because they show first hand how to perform a move or exercise. Mixing a written blog post with a video supplement is especially beneficial to your SEO. Your clients will also have an easier time gauging your personality, and determining whether they will work well with you.

If you need advice on fitness marketing, with daily optimization and support, look no further than Big Raven Media in Minneapolis, MN. They will ensure that you receive a higher return on your investment while maintaining 24/7 contact with all of their clients. For more information on their services, visit them online or call (612) 444-1045 to book an appointment. Follow their Facebook page to keep up to date on their marketing tips and deals.