Do's & Don'ts for Social Media Use for Businesses in the Fitness Industry
By Big Raven Media | Jan 28, 2020
Whether you own a yoga studio or release workout videos on a subscription basis, you need an ambitious—and productive—social media marketing strategy. The fitness industry is booming, and every year for the past ten years, it’s grown by at least 4%. While that means more revenue, it also means more competition. As such, companies have to fight endlessly for visibility nowadays, especially on all the most popular social media platforms. If you’re unsure how to get started, the following tips should help.
Do:
Post daily.
Social media sites are inundated with content every single day. Businesses that hope to ride this wave can remain relevant by posting an image, video, or text post at least once a day. If you don't have the time to create 365 quality posts a year—or you want to post more than once daily for even better outreach—a digital marking agency can help.
Monitor analytics.
Analytics refers to a page’s performance or the reach of a specific piece of content. They let you know who viewed it, where they live, and how they found it. Knowing such metrics will allow you to tweak your marketing strategy so you can maximize engagement and, subsequently, your overall return.
Don’t:
Bombard followers with the same type of content.
While multiple posts a day can help you reach more people, each one must be unique. Publishing six photos of the same workout class on six different posts—instead of as a single album on one post—will annoy your existing followers. Distributing a diet tip, a fitness tip, and a motivational mantra, on the other hand, will increase engagement across the board because each post is new and fresh.
Be inconsistent.
If devoted followers expect to see one image a day or one video a week, don't disappoint them. Likewise, make sure the actual content you post remains consistent. For example, don't tout the benefits of the keto diet one week and then discuss the potential health problems it can cause the next. You can, however, share a single post in which you discuss the pros and cons of the diet. The latter will give followers a comprehensive explanation of the diet in one convenient place. The former, on the other hand, will convince those who see the first post that you recommend the keto diet and those who see the second that you don't.
For help devising and carrying out an active social media marketing plan, turn to Big Raven Media. Based in Minneapolis, MN, this agency is proud to help small businesses throughout the area reach their short- and long-term goals. With a commitment to providing unparalleled customer service, they're available 24/7 to address their clients’ concerns. To learn more about their approach to digital marketing, visit their website. To discuss your company’s needs, call (612) 567-3750 today.