This week we'll take a look at the latest updates to Facebook and Instagram as well as explore how Instagram's algorithm really works.
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Source: Ad Espresso
●Facebook has released a new feature for Live: Live Crossposting.
With Live Crossposting all Pages can now easily publish a single Live broadcast across multiple Pages as an original post.
This means more Live viewers and a larger potential audience.
To do this Pages will need to connect with one another prior to crossposting.
● To help advertisers better track how their audience interacts with their videos Facebook is updating their video retention metrics.
In their retention graph Page admins will be able to access the following new metrics:
Followers vs. Non Followers: This shows you a breakdown of your audience retention segmented by people who follow or don't follow your Page.
Audience Demographics: This will show audience retention by gender.
Zoom Chart: With this feature, you can zoom into the chart and get a closer look at data.
● Inbox simplifications will have all Instagram messages sent to the Direct inbox instead of the pending folder.
With this feature, you'll be able to star and filter messages you want to go back to.
Instagram is also testing a new quick replies feature to help reply to common messages and save your team some time.
● Instagram has release four new Call To Action buttons to make it easier for users to discover and utilize the products and services of businesses.
The buttons include the following: Reserve, Get Tickets, Start Order, and Book
These buttons will allow you to book appointments or make reservations within the app.
● Users can mute people they follow without actually unfollowing them.
● Existing Instagram posts can be made into advertisements.
All the social proof from a post such as comments and likes that are accumulated during the campaign will go to live permanently on the original organic post.
This feature will help boost the visibility of your social engagement.
Source: Facebook Newsroom
● Facebook is removing the "Trending" feature to make room for new experiences on Facebook.
● Over time, Facebook noticed that the feature was becoming less and less useful.
● Facebook will also remove products and third-party partner integrations that rely on the Trend feature.
● Facebook is working on modifying its platform to be primarily mobile and increasingly feature news video.
● Facebook is exploring a few different options for keeping its users informed about timely, breaking news that is relevant to them.
One idea is the Breaking News Label. This tool lets publishers put a "breaking news" indicator on their posts in the News Feed.
Today In connects people to the most recent breaking and relevant news from local publishers in their city, in addition to updates from local officials and organizations.
News Video in Watch will be a dedicated section in Watch where people can view live coverage, daily news briefings and more, exclusive to Watch.
Source: Tech Crunch
● There has been a lot of backlash towards Instagram regarding its algorithm in the past. However, now the platform's relevancy sorting has led to its users seeing 90 percent of their friends' posts.
● Instagram ranks posts based on your past behavior to create a unique feed for everyone.
Essentially, you get a personalized feed based on how you interact with accounts.
There are three main factors that determine what you will see on your Instagram feed:
Interest: This is how much Instagram predicts you'll care about a particular post. Higher rankings will be awarded for content that matters to you.
Recency: Posts that were posted recently will receive prioritization over the older posts.
Relationship: There will be a higher ranking for people you've interacted with a lot on Instagram For example if you comment on their posts or are tagged together in photos.
There are a few more factors that impact influence rankings beyond the three core factors:
Frequency: Instagram will try and show you the best posts since the last time you visited the site.
Following: If you're following a whole bunch of people, Instagram is going to be picking from a larger pool of people so you may see less of a specific person.
Usage: The length of time you spend on Instagram will determine if you're seeing the best posts during short sessions or if the algorithm is digging further into its catalog if you spend more overall time browsing.
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