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Facebook Location Pages, Updates to Live Video and Ad Creation

Source: Social Media Examiner

● If your business has more than one location, you can use Facebook to set up and promote separate Facebook pages that are specific to each of your stores.

  • The separate location pages for each storefront can be connected to a larger page that is your main brand page.

  • On the main page, there will be a locations tab that allows users to see the store location nearest to them.

● You are able to edit which posts from your main brand page are displayed on your location pages. Your options include:

  • Always show posts from the brand page to location pages.

  • Show posts from the brand page only when location pages don't publish their own posts.

  • Never show posts from your brand page to locations.

● With this feature, you can create hyper-local content that is extremely relevant to your followers. Some content ideas include:

  • Local team updates

  • Behind-the-scenes looks at local stores, catalogs, collections, and works

  • Expert webinars for local audiences

  • Local job postings

  • Local blog posts

  • Translated content specific to your location

Source: Social Media Examiner

● Facebook is currently testing a new layout for scheduled live video posts.○ Official sizing has not yet been released, however, it appears to default to a cropped version of the cover image.

● Facebook launches new Creative Shop processes that allow users to convert still images to video ads.

  • The feature is called "Create to Convert" and allows advertisers to add lightweight motion to still images, creating more compelling and effective direct-response ads.

  • The feature is available to businesses of all sizes.

● Facebook ads for Stories are officially rolling out to advertisers now.

● Facebook has added new creative tools to the Ads Manager app.

  • The new tools will make it easier for users to build compelling ad content from their mobile devices.

  • The tools include the ability to add text, crop images, add stickers, logos, and more into your ads.

    • It also includes fully customizable ad templates and color filters.

Source: Tech Crunch

● Vidpresso works with TV broadcasters and content publishers to make their online videos more interactive with on-screen social media polling and comments, graphics and live broadcasting integrated with Facebook, YouTube, Periscope and more.

● Facebook's apparent goal is to give independent social media creators the same tools traditional outlets use so that they are able to make authentic, but polished videos for Facebook.

  • The platforms want semi-professional creators to be able to broadcast exciting videos with graphics, comments, and polls that can compete with "big video" but still feel natural.

Source: Ad Espresso

● It might seem early, but you should actually start planning out your sales strategy for the fall and winter holidays right now!

● People start to make buying choices a long time before they actually make their purchases.

  • You need to make sure that you're ahead of the game and have your company name in people's heads long before Christmas Eve.

● Make sure your accounts are synced and in working order.

  • Be sure you haven't missed a suspension or ban on your account.

  • Get your ads approved well before you plan to put them into action.

● Set goals early and choose offers that tie into those goals.

● Update your product catalogs and consider making product catalogs specifically for Facebook.

● Remember that you'll need to watch your ads closely during the holiday season.

  • Adjust and adapt your campaigns based on their performance.


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