3 Tips to Market Your Fitness Facility on Twitter®

By Big Raven Media | March 29, 2021
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Promoting a fitness facility on Twitter® can be a challenge. It may seem nearly impossible to share the most important information and announcements in just a few short words. However, you can use the social media platform to your advantage by identifying the most effective ways to connect with your followers. Here are some social media marketing strategies to generate more business.

How to Market Your Fitness Business on Twitter

1. Generate Visual Content

 

People may gloss over copy from time to time, especially if your entire Twitter feed is full of announcements. Adding a few images and videos breaks up the monotony and instantly transforms your page into a more active and engaging place for users to visit. 

They’re likely to return for more when you share content that’s value-driven, like fitness videos, introductions from trainers, how-to videos, recipes, and other wellness-minded information that they can apply to their lives. The key is to avoid sounding as though you’re selling a product or service. Be a knowledgeable, friendly voice that your audience trusts.

2. Connect With Others

The key for any business engaged in social media marketing is to develop connections with others. The best way to accomplish that is to search pertinent hashtags that apply to your business. Thousands of people will be tweeting about those topics, providing an instant opening to connect. 

Follow accounts that interest you, and don’t be afraid to introduce yourself and share a little about what you do. Generating those types of valuable connections can promote interest in your brand.

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3. Interact With Everyone

It’s not enough to simply post content on a regular basis. Engage with your audience so that they know there’s a real, live human behind the screen who’s interested in communicating with them. 

When someone sends you a direct message, make it a priority to respond promptly. When a person replies to a post, video, or photo, always comment back. Keeping conversations alive shows a commitment not just to your social media marketing efforts and your brand, but also to your customers.

If you’re ready to meet your business goals, turn to Big Raven Media in Minneapolis, MN. These social media marketing professionals help fitness and wellness facilities in the Metro Twin Cities area by implementing effective strategies. They can use techniques to drive more traffic to your website and generate more interest on your social media pages. Visit their website for more information on how they can help, or call (612) 567-3750 to discuss your needs.