On this week's roundup, we take a look at how to get more engagement on your Instagram and Facebook posts, as well as some updates to Instagram stories.
To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article.
Source: Social Media Examiner
● Instagram, asking questions is a great way to encourage responses.
A good question promotes an open-ended discussion, is timely and revolves around a current trend, and is easy to answer.
A bad question has one specific answer, is political in nature, or involves difficult theoretical thinking.
● Make posts that encourage quick comment replies.
These posts often ask your followers to caption something, fill in the blank or is a multiple choice question.
● Reply to comments on your posts. Interacting with your audience will make you more favorable in their eyes.
Source: Ad Espresso
● Storytelling often helps brands to sell more products. In your caption, you should try and tell a story or sell a lifestyle.
Instead of using stats about your product or service, tell a story that is intriguing and will make your audience long for the same experience.
● Instagram captions can be up to 2,200 characters long, but you should never actually reach that character count.
A short and sweet caption will get your audience's attention without overloading them with information.
Longer Instagram captions can also be used, but it is important to go about them wisely. Think about formatting and spacing; how will the caption will appear to a user?
● Use questions to catch your followers' attention and start a conversation.
Don't just ask random questions though. Your questions should be meaningful and relate to your brand.
Try asking for feedback about your product or service, use simple black-and-white questions and get personal.
● Use emojis wisely. A few well-placed emojis can bring some color and life to your post, but don't go overboard. Too many emojis will be distracting and obnoxious.
● Hashtags are fantastic for earning engagement on your posts, but like with emojis, too many hashtags will be meaningless and distracting.
All the hashtags you use should be relevant to your caption and your brand. Don't annoy people with off-topic hashtags.
● Connect with other pages and brands in your caption.
Influencers are huge on social media. 92% of consumers trust and influencer more than an advertisement or celebrity.
● Don't forget a call to action. A CTA will drive people to do something.
Your CTA should relate to your business goals and either get people to interact with your brand on social media or encourage them to purchase something.
Source: Tech Crunch
● Recently, several Instagram users reported in a survey that they watch stories to keep up with brands they like and get a closer look at the products they're interested in.
● Now companies can add shoppable tags that will pop up in Stories.
The little shopping bag sticker directs users to more details on the item and how they can purchase it.
Source: Advertisemint
●When someone tags you in their Story on Instagram you receive a direct message notifying you.
● With this update, after someone tags you in their Story there will be an option for you to add that individual's Story to your own Story.
● You can customize the new Story with stickers and text before sharing it.
● The username of the original poster will be visible and tappable on the new Story.
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