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New Facebook Split Testing Options, Do's and Don'ts of Cover Photos



This week, we discuss new split testing options on Facebook and the do's and don'ts of cover photos.

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Facebook Gives Users New Ways to Conduct A/B Tests

Source: http://www.adweek.com/




●Advertisers can now split test within Quick Creation flow.

  • This means that advertiseres can create and manage their ads in bulk.

● Split tests can be optimized for different marketing objectives.

  • These objectives include post engagement, page likes, event responses, sales, conversions, application installs, reach, video views, traffic and lead generation.

● Facebook has added important performance indicators such as CPM, cost-per-click and click-through rates to the new reporting dashboard.


● Advertisers can now also duplicate split tests while maintaining existing settings.

Facebook Cuts Off Access to Third Party Data for Ad Targeting

Source: https://techcrunch.com/




● Facebook is giving up a major data source for its advertisers as a precaution to protect users' information.

  • The company is no longer comfortable using data from third-party providers.

● Advertisers will still be able to access information that Facebook gathers from page likes and data from advertisers themselves.

11 Do's and Don'ts of Facebook Cover Photos

Source: https://blog.hubspot.com/


● Follow the Facebook cover photo guidelines.

  • Your cover photo cannot be deceptive, misleading or infringe on someone else's copyright.

  • Don't encourage your audience to upload your cover photo to their own timelines.

● Format your cover photo to the correct size.

  • The best banner size is 851 pixels wide by 315 pixels tall for computers, and 640 pixels wide by 360 pixels tall on mobile devices.

● Keep your cover photo visually based, but don't worry about the '20% text' rule.

  • In the past your cover photo could only be 20% text, however this rule is out the door and you can use as much text as you want.

  • This doesn't mean you should go crazy with text, try to keep it focused on a photo.

  • Your cover photo will be more informative and engaging if you keep a smart balance between imagery and text.

  • Make your cover photo a focal point and match it with your brand.

  • Think of your cover photo as the centerpiece of your Facebook page.

  • Use your brand colors to give your page a cohesive look.

  • Consider trying out a Facebook cover video.

  • Your video should still act as a centerpiece and stay on brand, but this can be a great way to grab people's attention.

  • Try to draw attention to the action buttons at the bottom right.

  • These CTA buttons are what you really want your page visitors to look at so try to draw people's eyes to this location.

  • Align your photos to the right.

  • Your profile is on the left so orienting your pictures will help balance the over visual of your page.

  • Remember how your photo will look on mobile.

  • On mobile devices the sides of your photo will be cut off. Therefore, you want to make sure you don't have any essential information in these portions of your photo.

  • Pin a related post right below your cover image.

● This gives your page visitors a very clear call-to-action that appears in several different locations.


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